Two people, one press, and a strong opinion about paper.

In 2021, Reyna was a brand designer spending her evenings setting other people's business cards by hand, and Theo was running a small digital press out of a shared workshop on Kungsgatan. The same problem kept landing on both of their benches: perfectly good businesses handing over cards that a bloated design tool — or a rushed template site — had quietly ruined.

A business card is one of the simplest printed objects there is. Seven fields, two typefaces, one piece of paper. It shouldn't require layers, artboards, or a subscription. So we built the tool we kept wishing existed: pick a layout, type your real details, watch the card update in front of you, and walk away with a print-ready file — or let us print the box ourselves.

Five years on, Cardsmith is still just the two of us. Every run is printed on the same 350gsm uncoated stock we chose in year one, and every sheet still gets checked by hand before it ships.